Display sign construction



Feb. 19, 1963 1. M. MONTALTO 3,077,686

DISPLAY SIGN CONSTRUCTION Filed Aug. 22, 1960 F 3 INVENTOR IGNA T/US M.MON TALTO ATTORNEYS 3,877,686 Patented Feb. 19, 1963 [ice 3,077,686DISPLAY SIGN CONSTRUCTION Ignatius M. Montalto, 1770 Broadway St., Apt.602, San Francisco, Calif. Filed Aug. 22, 1960, Ser. No. 51,127 2Claims. (Cl. 40-125) This invention relates to display signs foradvertising, and more particularly to an improved construction fordisplay signs of a type especially adapted for use in food markets.

An object of the invention is to provide an improved construction in adisplay sign comprising an adhesivebacked tab portion and a copy-bearingportion disposed at a right angle to said tab portion.

A further object of the invention is to provide in a display sign of thetype described means enabling the selective securing of the entire tabportion to a larger planar surface or the securing of part of said tabportion flat against the face surface of a price molding while ensuringfull clearance between the copy-bearing portion of said sign and eitherone or both lips of said price molding.

Still a further object of the invention is to provide in a display signof the type described means serving the double function of enablingclearance between said copybearing portion and one of the lips of saidprice molding and of protecting the sign against tearing tending toresult from removal of the sign from its attached relation with a pricemolding.

Other objects and advantages will be apparent from the followingdescription taken in conjunction with the drawing forming part of thisspecification, and in which:

FIG. 1 is a view in elevation of a display sign embodying the invention;

FIG. 2 is a view in perspective showing said display sign in attachedrelation to a cash register; and

FIG. 3 is a view in perspective of two of said display signs indiiferently attached positions with respect to a price molding.

The display sign indicated generally at is comprised of a main planarbody or copy-bearing portion 12 and a tab portion 14 integral therewith,said tab portion 14 being divided into the two sections 16 and 18, bycut line 20 and being provided at its rearward side with areas 22 and 24of pressure sensitive adhesive.

Tab portion 14 is foldable to a right angle with respect to the mainbody 12, as shown in FIGS. 2 and 3, on fold line 26, the latter beingsubstantially tangent to circular aperture 28 formed in body 12.

The sign is filleted at 30 where the tab portion 14 merges into body 12,and the fold line 26 is located to the right, with reference to FIG. 1,of the edge 32 of body 12.

In FIG. 2 the sign is shown with its entire tab portion 14 removablyadhesively secured to the larger planar surface 34 of a store fixture.

In FIG. 3, a pair of signs are shown in different attached relation to aprice molding 36 having a face surface 38 and terminal lips 40 and 42.The left hand sign has its tab portion section 16 adhesively secured tothe face surface 38 of molding 36, aperture 28 being disposed over thelower molding lip 42 and providing clearance with respect to said lip toenable body 12 and tab section 16 to be disposed at right angles to eachother without interference.

The right hand sign in FIG. 3 has the tab portion section 18 thereofadhesively secured to the surface 38 of molding 36, aperture 28 in thisinstance being disposed over molding lip 40. The offset relation betweenfold line 26 and sign body edge 32 enables the body of the sign to clearmolding lip 42.

Aperture 28 serves the further function of preventing the tearing of thesign, preferably made of flexible and readily tearable (once a tear hasbeen initiated) vinyl plastic, as it is pulled oil of a molding. In theabsence of aperture 28 such removal of the sign would tend to tear thesign by causing the out line 20 to be extended into the body 12.

Whichever tab portion section is secured to the molding has the edgethereof, defined by the out line 20, disposed behind a molding lip. Saidlip prevents the sign from being accidentally torn free of the moldingby passersby who can brush against it. If it is desired to remove thesign from its position of attachment, the body portion 12 is merelypulled outwardly to break the adhesive bond and to snap the edge freefrom the molding lip. Aperture 28 protects against tearing of the signduring this removal operation.

It will be appreciated of course that the signs could be inverted inFIGS. 2 and 3 so that the body 12 extended above the tab portion 14, asorientation for use of the signs depends on how the advertising matterhas been oriented on body 12 for reading purposes.

What is claimed is:

1. A display sign formed ot a flexible, tearable material comprising arelatively large body portion for the bearing of copy and a relativelysmall tab portion integral with said body portion and disposed at aright angle with respect to said body portion, a out line dividing saidtab portion into two sections, said out line being normal to said bodyportion and extending to said body portion, and an aperture formed insaid body portion at the point of coming together of said out line withthe line of connection between said body and tab portions.

-2. A display sign formed of a flexible, tearable material comprisingintegral body and tab portions having a fold line connectiontherebetween mutually disposing said portions at right angles to eachother, a out line dividing said tab portion into two sections, said outline being normal to said body portion and extending to said bodyportion, an aperture formed in said fold line at the point ofintersection of said fold line and said out line, the balance of theside of said body portion to which said tab portion is attached beingdisposed in laterally offset relation with respect to said fold line atthat side of said fold line which is opposite the side thereof at whichsaid tab portion is disposed.

References Cited in the file of this patent UNITED STATES PATENTS2,080,733 Mull May 18, 1937 2,720,044 Montalto Oct. 11, 1955 2,755,576Golden July 24, 195.6 2,882,625 Hopp Apr. 21, 1959

1. A DISPLAY SIGN FORMED OF A FLEXIBLE, TEARABLE MATERIAL COMPRISING ARELATIVELY LARGE BODY PORTION FOR THE BEARING OF COPY AND A RELATIVELYSMALL TAB PORTION INTEGRAL WITH SAID BODY PORTION AND DISPOSED AT ARIGHT ANGLE WITH RESPECT TO SAID BODY PORTION, A CUT LINE DIVIDING SAIDTAB PORTION INTO TWO SECTIONS, SAID CUT LINE BEING NORMAL TO SAID BODYPORTION AND EXTENDING TO SAID BODY PORTION, AND AN APERTURE FORMED INSAID BODY PORTION AT THE POINT OF COMING TOGETHER OF SAID CUT LINE WITHTHE LINE OF CONNECTION BETWEEN SAID BODY AND TAB PORTIONS.